Mint Smilebar’s Home Power Whitening Kit can remove years of stains in a single session with zero to minimal sensitivity! The whitening gel is made in North America and FDA & Health Canada registered. Additionally, the whitening gel is vegan, cruelty -free, non-GMO, and gluten free.

What they wanted: This is our second campaign with Mint Smilebar’s Home Power Whitening Kit. Similar to our first campaign with them, the client wanted Peersway to source Canadian and US influencers to highlight that one session with Mint’s Power Whitening Kit can remove noticeable stains while still being gentle on your teeth.

What we did: We collaborated with 30 influencers to create one Instagram post and at least one Instagram story on their feed in a span of 3 months. Many influencers introduced the Whitening Kit in multiple Instagram stories and shared on their feed how it made their teeth pearly white and the convenience of using the Home Power Whitening Kits.

Photo Credits: @cortneyleigh7, @nicolebuhler, @marinadubois, and @theblondeparfait

Results:

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Influencers
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Engagement Rate
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Total Engagements
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Cost Per Engagement
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Instagram Stories
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Instagram Story Views

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