MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division. The MATRIX Biolage R.A.W. range is formulated with no sulphates, no artificial colorants, no parabens.

What they wanted: The client approached Peersway to raise awareness of their newly launched Biolage R.A.W. products by wanting to work with influencers who had colour-treated hair. In addition, they wanted us to organize product giveaways to increase brand mentions on Instagram.

What we did: We engaged 120 influencers across Canada to create two posts over a period of 45 days. The influencers were requested to post pictures of the product and an ‘after look’. Simultaneously, Peersway launched weekly giveaways on Instagram to increase brand awareness for MATRIX Biolage.


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