Löfbergs ICE are tasty milk-based coffee drinks made from natural and organically produced ingredients. Löfbergs was founded in Sweden and one of the largest coffee roastery in the Nordic countries.

What they wanted: The client wanted Peersways to source Canadian influencers living in Ontario for this campaign to drive awareness of Löftbergs all natural and organic ingredients. Löftbergs wanted influencers to share the two different ICE drinks, ICE Espresso and ICE Macchiato and the taste of each. Additionally the cylinder shaped packing is fully recyclable, lightweight, and easy to grab and go.

What we did: We collaborated with 19 influencers, creating one Instagram post and at least one Instagram story. Influencers shared how Löftberg’s ICE Espresso and ICE Macchiato drinks are natural and produced with organic ingredients. Influencers also shared how and where they enjoyed their drink; at a work, picnic, camping or after a workout and etc.

Photo Credits: @marc.gamboa, @torontobrunchcluc, @brendaatethis, and @latteliving.


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