Hunt’s Heirloom Tomatoes are naturally farmed in fields across the Dresden, Ontario area by real Canadian farmers to bring people with the freshest canned batches with bold heritage and bolder flavour. For over 30 years, they have been carefully collecting heirloom seeds, and harvesting tomatoes to give the best ingredients to more flavourful recipes all year round.
What they wanted: The client wanted Peersway to source West Coast Canadian foodies with a love for cooking to use Hunts Heirloom Tomatoes in their recipes. They wanted influencers to experience the freshness of the tomatoes, even if it’s from a can.
What we did: We collaborated with 25 influencers to create one Instagram post and at least one Instagram story on their feed. Many of our influencers created delicious recipes and talked about the nutritional benefits of Hunts tomatoes. They also mentioned how easy it was to make meals with whole, diced, or crushed tomato cans.