What they wanted: Peersway was approached by their client to raise awareness of Head & Shoulders newest shampoo and conditioner, Smooth & Silky. They wanted influencers to encourage their followers to try the new products as it is designed to control frizz for 24-hr while it helps soften and restore dry, frizzy hair to a silky smooth look. To raise further awareness, Peersway was asked to host Instagram contests where contestants post Instagram Stories to be eligible to win.
What we did: We engaged over 300 influencers in Toronto and Vancouver to promote Head & Shoulders Smooth & Silky shampoo and conditioner. Our influencers wrote about their experience with the products and encouraged their followers to purchase the products at their local Shoppers Drug Mart. To influence their followers, the influencers posted “after-look” pictures of their silky smooth hair.