Gerolsteiner is a popular mineral water in Germany. Originated from Volcanic Eifel in Germany, it is naturally carbonated, contains valuable minerals, and has a balanced content of calcium, magnesium, and bicarbonate.
The client wanted Peersway to source Canadian influencers living in Metro Toronto and Metro Vancouver for this campaign to drive awareness of Gerolsteiner Mineral water. Gerolsteiner wanted influencers to share how the mineral is carbonated by nature, is hydrating and provides minerals such as calcium and magnesium.
We collaborated with 43 influencers, creating one Instagram post and at least one Instagram story. Influencers showed how they incorporated Gerolsteiner’s mineral water with their fruit bowls, salads and etc. in their dining room or by the park for a picnic.