Geovita develops, produces and mixes, recipes and products made from cereals and legumes for the food industry. Peersway delivered results by connecting with various influencers focused on health, wellness, and parenting - sharing how they incorporate Geovita into their meals.
The client wanted Peersway to source influencers who are focused on healthy eating, fitness, and parenting to promote Geovita Organic Mixed Grains, which launched in stores in May 2020. Since these Mixed Grains were new products, they wanted to ensure all photos will visibly show Geovita’s branding and package.
We collaborated with 30 influencers to create one Instagram post and at least one Instagram story, promoting the various Geovita Organic Mixed Grains. Many of them created delicious and healthy dishes using the grains with their own recipe, while others used the recommended recipes provided by Geovita. They shared the grains’ nutritional benefits as well as the preparation convenience – these grains can be ready in 10 minutes!