What they wanted: Back to work and school is all about routine. People are inundated with notifications, conversations, and noise. The one moment when we have the opportunity to take a break is when we stop to enjoy our food. foodora approached Peersway with a campaign in September to help people realize that more school and work would not be possible without more (indulging; healthy; convenient) food.
What we did: We engaged 25 influencers across six major Canadian cities to create two or three posts within one month. In each post, our influencers answered one of three questions, which revolves around the back-to- school/work season. Every post contains a coupon code for the influencers’ followers to receive a $10 discount on their first order, as well as a link in bio page to download the app.