Dove is a personal care brand owned by Unilever originating in the United Kingdom. Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. The products are sold in more than 80 countries and are offered for both women, men and babies.

What they wanted: Our clients wanted to work with Influencers across Canada who would create content highlighting the fact that the new Dove Exfoliating Body Polish is the first body scrub from Dove that exfoliates and nourishes for soft, smooth skin. Influencers were also required to include a link in their profile bio with a call-to-action for their followers to check out the new products.

What we did: For this campaign, we worked with 50 influencers across Canada. Influencers were requested to publish 1 Instagram post sharing the excitement around the new body scrub from Dove and call out key benefits such as: formulated with Dove’s signature ¼ moisturizing cream.


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