Asian Home Gourmet is a manufacturer of Asian spice pastes and sauces owned by Kraft-Heinz Asia. Made with the freshest ingredients, people all over the world are falling in love with the versatility, taste and convenience of AHG products since 1982.
What they wanted: The client wanted Peersway to source Canadian influencers living in Ontario for this campaign to bring festive excitement of Diwali. They also wanted to drive awareness of the nutritional benefits such as; no MSG, no artificial colours, or no added preservatives, and emphasize that AHG products are gluten free.
What we did: We collaborated with 67 influencers to create one Instagram post and at least one Instagram story on their feed. Many of our influencers wrote about the nutritional benefits of Asian House Gourmet spice pastes and sauces and how easy it was to make. Influencers who celebrated Diwali captured festive content of the holiday.
Photo Credits: @life__happened, @trendfamily, @linder_surprise, and @sensible_living_.