What They Wanted
Our clients wanted to work with Influencers across Canada who would create content highlighting the fact that the new Dove Exfoliating Body Polish is the first body scrub from Dove that exfoliates and nourishes for soft, smooth skin. Influencers were also required to include a link in their profile bio with a call-to-action for their followers to check out the new products.
What We Did
For this campaign, we worked with 50 influencers across Canada. Influencers were requested to publish 1 Instagram post sharing the excitement around the new body scrub from Dove and call out key benefits such as: formulated with Dove’s signature ¼ moisturizing cream.