A Fully Managed Seeding Process — From Brief to Results

1. Campaign Brief

We work with you to define your goals, target demographics, markets (Canada, US, or both), and the type of content you want created.

2. Influencer Matching

Our team handpicks vetted nano and micro influencers from our opt-in network whose audiences align perfectly with your product and brand values.

3. Product Delivery

Influencers receive your products, create authentic content, and post on their channels — we coordinate all logistics and compliance.

4. Performance Report

You receive a comprehensive wrap report with reach, engagement data, and insights to measure impact and inform your next campaign.

Why Peersway?

Vetted, Opt-In Influencers Only

Every creator on our platform has been manually reviewed and voluntarily joined our network. No scraped profiles, no fake followers — only real people with real audiences.

True Canada & US Reach

Whether you’re targeting Canadian consumers specifically or expanding into the US market, our network gives you genuine geographic reach across both countries.

Higher Engagement Rates

Nano influencers (1K-10K followers) consistently outperform macro influencers on engagement. Their communities are close-knit and their product recommendations carry real weight.

Transparent Campaign Tracking

Monitor your campaign in real time as content goes live. Review posts, track engagement, and stay fully informed — without any of the day-to-day management overhead.

Up to 40% Cost Savings

Our unique pricing model for product seeding campaigns saves brands up to 40% compared to traditional influencer marketing — without sacrificing reach or content quality.

Fully Managed Campaigns

From influencer outreach and briefing to content review and reporting, our team manages every detail. You stay informed without being overwhelmed by logistics.

Pricing

Launch

Small brands testing product seeding.

$ 1,500*
CAD
$ 1,500*
USD
10

Influencers

1 Reel

Per Influencer

Momentum

Brands building steady word-of-mouth.

$ 2,700*
CAD
$ 2,700*
USD
20

Influencers

1 Reel

Per Influencer

Amplify

Brands seeding a new product line.

$ 5,750*
CAD
$ 5,750*
USD
50

Influencers

1 Reel

Per Influencer

Breakout

Brands going big on authentic content.

$ 10,000*
CAD
$ 10,000*
USD
100

Influencers

1 Reel

Per Influencer

* Not Included: Content Review, Product Shipping, Paid Ads Usage, Collab Posts

Product Seeding Across Every Category

Beauty & Skincare

Health & Wellness

Fashion & Apparel

Home & Lifestyle

Food & Beverage

Pet Products

Fitness & Sports

Parenting & Family

Product Seeding Campaigns That Delivered

295K
Total Reach
32
Influencers
267K
Total Reach
28
Influencers
We were able to reach hundreds of thousands of Canadians through the nano-influencers — something that we would not have been able to do alone.
Sarah Jamal
Communications Manager, Environmental Defence

Common Questions About Influencer Product Seeding

What is influencer product seeding and how does it differ from paid sponsorships?

Product seeding (also called influencer gifting) means sending free products to creators with no mandatory post requirement. The content produced tends to feel more authentic than paid sponsorships because influencers only share what genuinely resonates with them. This organic approach often generates higher trust and stronger engagement from their audiences.

How many influencers will participate in my product seeding campaign?

Campaign size depends on your goals and budget. Peersway has run campaigns with as few as 10 influencers and as many as 150+. Our team recommends a scale that maximizes your reach-to-cost efficiency. Because we focus on nano and micro influencers, you can often work with significantly more creators for the same budget you’d spend on one macro influencer.

Do you run product seeding campaigns in both Canada and the US?

Yes. Peersway has an expansive network of nano and micro influencers across Canada and the United States (as well as the UK). You can target one market specifically or run a combined North American campaign. Our team will help you determine the right geographic split based on where your target customers are.

What types of products are best suited for influencer seeding campaigns?

Product seeding works especially well for consumables, beauty products, food and beverage, fitness gear, home goods, and pet products — anything that benefits from a personal recommendation and is easy to experience and share. Our team will advise you on whether seeding is the right fit for your specific product and category.

How long does a product seeding campaign typically take?

Most campaigns run 4–8 weeks from kickoff to final reporting. This includes the time to brief and source influencers, ship products, allow creators time to genuinely experience them, publish content, and compile results. Peersway manages all timelines so you always know where your campaign stands.

Launch Your Product Seeding Campaign in Canada & the US

Join 150+ brands that have used Peersway to drive authentic reach, real reviews, and measurable growth through nano influencer gifting.