Colle à moi simplifies the lives of parents by offering them durable and inspiring identification solutions. They are the leader in personalized identification labels in Quebec and wanted to expand in the rest of Canada. Their Back-to-School 2026 campaign aimed at positioning Colle à moi labels as THE essential "mom hack" for back-to-school season.
Colle à moi wanted to execute a time sensitive campaign during the weeks leading up to the Back-to-school season with the primary focus being driving product sales. They wanted to partner with influencers living across Canada (except Quebec) who would help build brand awareness and also drive product sales by sharing a unique promo code.
Our team secure influencers across Canada (except Quebec) who were willing to create content in exchange for free product. To ensure a good fit for the campaign, we only worked with influencers who had at least one child between the ages of 4 - 10 years. Our team reviewed each influencer profile and prioritized influencers who were already creating parenting related content and had a strong engagement rate.