Marc Anthony True Professional delivers superior hair products rooted in over 30 years of salon expertise. Our True Professional products are made affordable and accessible for the everyday beauty lover. From curls to straight to protective styles, we believe that every hair type should be able to achieve salon-quality results at home!
The brand wanted influencers to showcase how the Big Volume products transform fine, limp strands into full, voluminous hair with weightless body and bounce. They wanted influencers to open their content with an eye-catching, gasp-worthy BIG before and after, and create a fun, edgy look while showcasing how fast and effortless it is with the Root Lift & Mousse.
Our team sourced influencers across Canada who regularly create content about personal care products. Each influencer was requested to create an Instagram Reel featuring how the product could help achieve a voluminous look by following a few simple steps.