Swayer Spotlight – @justlikethecolour

What’s your style?

Can’t choose a fashion aesthetic to save my life, check! I’d say, for the most part, my style is a mix of masculinity and femininity. I love oversized silhouettes and chunky platforms, just as much as I love crop tops and dainty jewelry. I also love dressing edgy and stealing my boyfriend’s clothing. My style really depends on my mood and the vibe I’m feeling that day.

What are three words that describe your Instagram?

I polled my audience for this one! The words that came up the most were aesthetic, authentic, and optimistic.

When did you start promoting brands?

I only started taking Instagram more seriously in the last 6 months. Once I realized the value I could bring to my audience, by partnering with great brands that I already love, I started to understand the true potential of social media and influencer marketing.

I’ve already had the opportunity to work on 10 campaigns with amazing brands and companies like Bumble, iDeal of Sweden, Unplugged Beauty, and Yves Rocher!

Where do you find inspiration?

I am inspired the most when I travel, I love experiencing new places and cultures, and I always come home with an updated world view.

Pinterest and Instagram are my go-to’s for inspo when I’m not traveling – there is just so much out there, sometimes it can get overwhelming. When that happens, I try to put myself out into nature or pick up a book for more organic inspiration.

Do you have a favorite fashion icon?

I love anything Allegra Shaw touches – she’s been my biggest inspiration in terms of gaining the confidence I needed to start my own fashion journey.

I went to one of her meetups in the summer; she was such a sweetheart and gave me some awesome advice. Right now I am also really vibing the “model off duty” aesthetic – so anything Bella Hadid or Hailey Bieber wears casually is a big yes from me.

What advice would you give Swayers that are struggling to score a campaign?

Make sure your images are high-quality and edited in a cohesive way to match your feed aesthetic. I think a well-curated feed with quality imagery is really the key to attracting brands.

What are three things someone starting out as a nano-influencer needs to know?

Be authentic. There is no one else in the world with your unique point-of-view. This is what sets you apart. Use it to your advantage.

Drown out the haters. There will always be that one person telling you the industry is too saturated or that you don’t have “enough followers.” These people are simply intimidated by your confidence and would hate to see you shine. Mute them, unfollow them, whatever you gotta do. As long as you never let someone else’s negativity hold you back from doing or creating what YOU want.

Provide value. There has to be something useful, informative, or entertaining about the content that your account is providing in order to attract and maintain an engaged audience.