Paymi is an innovative new shopper marketing program that focuses on putting money back in consumers’ pockets when they make purchases, in-store and online. It is free to download and to use, and you just simply connect your credit card to start shopping!
Peersway was asked to source influencers across Canada to download the Paymi app, try out their cash-back feature, and create Instagram 2 posts about it. The influencers created content, some taking photos of the items they had purchased through Paymi, and told their followers how they can download the app to get cash-back whenever they shop at their favorite stores.
We sourced 50 influencers across Canada to participate in this campaign and to post two photos on their Instagram feed. Due to the engaging content created by the influencers, we were able to raise brand awareness for Paymi and sparked a lot of interested revolving getting cash backs for shopping.