The PR Writer

Case Study

“The PR Writer,” aka “How to be a Better Online Writer Overnight,” is written by Richard Rotman. The book makes an audaciously bold claim, improving anyone’s writing within 24 hours. Crucially important in the digital age, it shortens paragraphs and documents by 20-30% while maintaining the same meaning. Complete with self-help exercises and step-by-step examples, “The PR Writer” offers more useful writing tips than any book currently in the marketplace.

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What They Wanted

The client wanted Peersway to source North American influencers for this campaign to promote Richard Rotman’s book, “How to Be a Better Online Writer Overnight” aka “The PR Writer”. They wanted influencers to share some writing tips that were mentioned in the book and capture a creative post.

What We Did

We collaborated with 10 influencers, creating one Instagram post and at least one Instagram story. Influencers shared how the book offers many great tips on improving one’s writing skills.

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