The Italian National Tourist Board wanted to promote the beauty of Italy and inspire the world to visit the country after it’s safe to travel again.
The client wanted Peersway to source Canadian influencers to promote Italy as everyone’s next travel destination. Since COVID-19 has significantly affected the travel industry, they also wanted influencers to remind the audience that travel plans should be made after it’s safe to travel again.
We collaborated with 40 influencers to create 2 Instagram photos and 2 Instagram stories to promote Italy, including those who have not been to Italy but have been to Italy-inspired location or other parts of Europe. Those who has visited Italy shared their beautiful photos of sceneries, food, and tourist spots, while those who have not visited Italy shared photos of Italian food or places with a replica of Italy, such as the Venice Hotel in Las Vegas.