Gillette, part of the Procter & Gamble (P&G) family, has been around for more than 115 years. Gillette’s product offerings include razors, pre- and post-shave products, deodorants, and body washes. In 2017, Gillette On Demand, a shave club with flexibility, was launched in Canada.

What they wanted: This holiday season, the client approached Peersway to promote the new Gillette Limited Edition ProShield razor to generate product recognition when shopping for gifts for the men in their life. Available on, the client requested for a call-to-action (CTA) to increase website traffic and sales.

What we did: We engaged over 50 influencers across Canada to create two gallery posts over a period of 3 weeks. The influencers were requested to a post pictures of the Gillette Limited Edition ProShield razor on their bathroom counter to highlight the sleek design and pictures of the razor wrapped as it is a perfect grooming gift. In their captions, our influencers highlighted three key messages: design, efficacy, and Gillette On Demand.


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