Lifeway Foods was founded in 1986 with a mission to provide the best in probiotic and nutritious foods. Lifeway is America’s leading supplier of the probiotic beverage, kefir. A drink packed with protein and has 12 probiotic cultures that may help support healthy digestion and a stronger immune system.
The client wanted Peersway to source US influencers for this campaign to drive awareness of their nutritional benefits of Kefir products. Lifeway wanted influencers to share photos of how they enjoyed Kefir.
We collaborated with 25 influencers to create one Instagram post and at least one Instagram story. Many of our influencers wrote about the benefits of kefir such as good bacterias, supports and maintains healthy digestion and immunity, good for the skin and etc. Additionally, influencers shared how kefir is loaded with protein and probiotics. Influencers enjoyed kefir on its own, or they created delicious smoothie bowls.