August 2019

foodoraFIFTY Campaign

Case Study

foodora is an online food delivery company that believes in bringing good food to your everyday life. foodora entered the Canadian market in 2015 and is now available in Toronto, Montreal, Quebec City, Vancouver, Edmonton, and Calgary. In addition to delivering food, foodora has a pick-up option where you can order ahead and jump the line at the store.

@linder_surprise
@linder_surprise
@yescoffeenodecaf

What They Wanted

The client wanted Peersways to source Canadian influencers living in Toronto and Mississauga for this campaign to promote foodora and their foodoraFIFTY campaign. foodora partnered with over 200+ restaurants to offer 50% off popular menu items. foodora wanted influencers to share their favourite menu items and restaurants to encourage their followers to use the foodoraFIFTY promotion and order through the foodora app/website.

What We Did

We collaborated with 50 influencers, creating one Instagram post and at least one Instagram story. Influencers captured what food items they ordered with the foodoraFIFTY promotion, and shared the awesome deal of 50% off popular food items at over 200+ restaurants in Toronto.

@cindyluchan

Campaign Results

50
Influencers
50
Instagram Posts
68
Instagram Stories
25.4k
Instagram Story Views
337k
Total Reach
10.9k
Total Engagements
3.24%
Engagement Rate
$0.55
Cost Per Engagement

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