Quickbooks: The Small Business Relief Initiative

Case Study

Quickbooks offers products and softwares geared towards catering to small and medium sized businesses, including payment processing, bill management, and payroll functions. Quickbooks partnered with GoFundMe to start The Small Business Relief Initiative, where business owners can create a fundraiser where they’re able to share their story and request financial support due to the impacts of COVID-19.

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What They Wanted

The client wanted Peersway to source Canadian influencers to promote small businesses that have been affected by COVID-19 by leading their audience to a link where small businesses can sign up for a GoFundMe platform, or where people can find a small business to donate to.

What We Did

We collaborated with 35 influencers, creating one Instagram post and at least one Instagram story to promote QuickBooks’ Small Business Relief Initiative campaign. Some of our influencers show support to their favourite small local businesses, while others urge their audience to donate businesses affected by COVID-19

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