April 2026

Hada Labo Tokyo

Case Study

Hada Labo Tokyo is a popular skincare line focused on deep hydration using multi-molecular Hyaluronic Acid. Inspired by the original Japanese "Skin Lab" brand created by Rohto Pharmaceutical, the Western retail line features lightweight, fragrance-free formulas designed to lock in moisture and smooth fine lines.

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@anneliacivitillo
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What They Wanted

The brand wanted influencers to raise awareness about Hada Labo products now being available in Walmart Stores across Canada. They also wanted influencers to show how they could get 'Mochi Mochi' skin using a combination of Hada Labo Cleanser, Lotion, and Gel.

What We Did

Our team sourced Canadian influencers who regularly create content about skincare and requested them to feature the Hada Labo products which were gifted by the brand. Even though a visit to a Walmart Store was not required, several influencers created content that featured the product being available at Walmart Stores across Canada!

Campaign Results

28
Influencers
267K
Total Reach
5K
Total Engagement
6.4%
Engagement Rate

Our influencers can effectively promote your brand by creating authentic and engaging content. Contact us today to get started!

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