September 2019

RBC Avion

Case Study

RBC Avion Infinite Visa Credit Card is a premium credit card that provide cardholders exclusive perks and benefits relevant to their lifestyle.

@shinylittlepearl
@joselyne.effa
@raisingorion

What They Wanted

The client wanted Peersway to source Canadian influencers for this campaign to promote RBC’s Avion credit card. RBC wanted influencers to share that Avion cardholders get up to 30% off movie related products and gifts cards on RBCRewards.com.

What We Did

We collaborated with 15 influencers, creating one Instagram post and at least one Instagram story. Influencers shared the benefits of Avion cardholders, where Avioners can receive up to 30% off movie related products and gift cards from RBCRewards.com.

@raisingos

Campaign Results

15
Influencers
15
Instagram Posts
13
Instagram Stories
4,600
Instagram Story Views
171k
Total Reach
4,675
Total Engagements
2.73%
Engagement Rate
$0.53
Cost Per Engagement

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