June 2020
Ikea Home Lessons
Case Study
Ikea Canada wanted to work with influencers to share their experience of what they learnt while in quarantine.
Ikea Canada wanted to work with influencers to share their experience of what they learnt while in quarantine.
As Canada begins to open back up from the COVID-19 lockdown in March, the client wanted Peersway to source Canadian influencers to share the little lessons they’ve learned at home that would otherwise never be learned in “normal times”.
We collaborated with 57 influencers to create one Instagram photo that showcases their home lessons, as well as encourage their audience to share their own lessons too. We saw a variety of home lessons that our influencers shared – ranging from DIY haircuts, building a playground for their children, taking care of plants, and learning how to cook/bake/play an instrument. It was an inspiration to other people as well as ourselves!