Venus Case Study

Gillette, part of the Procter & Gamble (P&G) family, has been around for more than 115 years. Gillette’s product offerings include razors, pre- and post-shave products, deodorants, and body washes.

What they wanted: To raise awareness of the newly launched Venus Platinum Extra Smooth razor, our client wanted to work with nano influencers across Canada. Influencers were required to create content with a call-to-action for their influencers to purchase the product and avail a discount.

What we did: We engaged over 150 influencers across Canada to create two Instagram posts over a period of 4 weeks. Each influencer was requested to create 2 Instagram posts that highlighted the Platinum Metallic Handle which was ergonomically designed for increased control, strength and durability. Influencers were also required to add a link in their profile bio which their followers could click to get a discount on the product.

Results:

0
Influencers
0
Instagram Posts
0
Total Reach
0%
Engagement Rate
0
Total Engagements
$0
Cost Per Engagement

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2019-02-17T01:07:33+00:00