What makes Peersway unique?

“Instead of ONE big influencer, Peersway gives you the opportunity to work with hundreds of college students to promote your brand, product and services on social media”

How does it work?

1. Gather requirements

Our customers provide us a brief of their requirements, including hashtags, start/end date and their campaign budget.

2. Launch campaign

Based on our customer’s requirements, we launch a new campaign on Peersway and notify our users about the new campaign.

3. Users post pictures

We select the users best suited for the campaign, who then post a picture on Instagram based on the campaign requirements.

4. Review and report

We review all pictures posted for the campaign and prepare a detailed report for our customer.

Peersway can be used by brands and local businesses for several purposes


Why work with us?

Effectively reach millennials

Our users and their followers are mostly college students making it easier for customers to reach such millennials through word-of-mouth marketing

Perfect for local marketing

Followers of college students are mostly their friends living near them. This makes Peersway better suited for marketing local businesses and brands

Get 3X more campaign engagement

Our customers get over 8% engagement for their campaigns, which is more than 3 times of engagement received for influencer campaigns

Save time and effort

Based on your campaign brief we shortlist instagrammers, review pictures posted for the campaign and handle payments; saving you time and effort

Access to user generated content

We provide a steady source of high-quality user generated content to fight ad-fatigue and low click-through rates of your social media campaigns

Works for smaller budgets

Influencer marketing campaigns on Instagram often cost tens of thousands of dollars, while we support campaigns with much smaller budgets

“When a consumer sees a user-generated photo, they have a 4.5% higher chance of conversion. This number increases to 9.6% if they interact with the photo”


Our success stories

See how brands and local businesses use Peersway for their marketing campaigns


Brands we worked with


Few common questions

Instead of working with big influencers, Peersway works mostly with college students who are active on social media and have less than 5000 followers on Instagram. We at Peersway focus more on engagement than reach, while other solutions are still focusing on reach.

Since college students have relatively less number of followers than influencers, there is a greater probability of their followers living near them and being more engaged due to a personal connection. Big influencers have much larger number of followers and there is a high probability that many of these followers are either fake or live outside the country and have very less engagement.

We manually review the profile of each user who joins Peersway. We look at various parameters to identify and terminate fake profiles. We also review the quality of pictures posted by them and the level of engagement they have received in the past. All these steps, helps us maintain a high quality.

No one wants to post ugly or embarrassing pictures on their Instagram account. Users often are very careful about the pictures they post and often create beautiful pictures. Check out our case study to see some images posted by our users.

Since we work with students, our pricing is very flexible. We work with our customers to create a custom package, which provides the best return on investment. Usually, a higher campaign budget helps customers work with a more diverse pool of users, which gives them a better result.
Yes, we manually review each picture to ensure that it meets the campaign requirements. If we notice any issues we contact the peer-influencer directly and work with them to resolve the issue.
Our customers choose the start and end date for their campaign but we recommend that each campaign should run for approximately a week to ensure that our users get sufficient time to prepare for the campaign requirements.

Our users are spread across the country. Although most of them are from bigger cities, we have many users from small towns and cities. This helps our customers achieve hyper local targeting.

“Consumer-to-consumer word of mouth generates more than twice the sales of other forms of paid advertising”