What makes Peersway unique?
“Instead of ONE big influencer, Peersway gives you the opportunity to work with hundreds of college students to promote your brand, product and services on social media”
How does it work?
1. Gather requirements
Our customers provide us a brief of their requirements, including hashtags, start/end date and their campaign budget.
2. Launch campaign
Based on our customer’s requirements, we launch a new campaign on Peersway and notify our users about the new campaign.
3. Users post pictures
We select the users best suited for the campaign, who then post a picture on Instagram based on the campaign requirements.
4. Review and report
We review all pictures posted for the campaign and prepare a detailed report for our customer.
Peersway can be used by brands and local businesses for several purposes
Why work with us?
Effectively reach millennials
Our users and their followers are mostly college students making it easier for customers to reach such millennials through word-of-mouth marketing
Perfect for local marketing
Followers of college students are mostly their friends living near them. This makes Peersway better suited for marketing local businesses and brands
Get 3X more campaign engagement
Our customers get over 8% engagement for their campaigns, which is more than 3 times of engagement received for influencer campaigns
Save time and effort
Based on your campaign brief we shortlist instagrammers, review pictures posted for the campaign and handle payments; saving you time and effort
Access to user generated content
We provide a steady source of high-quality user generated content to fight ad-fatigue and low click-through rates of your social media campaigns
Works for smaller budgets
Influencer marketing campaigns on Instagram often cost tens of thousands of dollars, while we support campaigns with much smaller budgets
“When a consumer sees a user-generated photo, they have a 4.5% higher chance of conversion. This number increases to 9.6% if they interact with the photo”
Our success stories
See how brands and local businesses use Peersway for their marketing campaigns
Few common questions
Since college students have relatively less number of followers than influencers, there is a greater probability of their followers living near them and being more engaged due to a personal connection. Big influencers have much larger number of followers and there is a high probability that many of these followers are either fake or live outside the country and have very less engagement.
No one wants to post ugly or embarrassing pictures on their Instagram account. Users often are very careful about the pictures they post and often create beautiful pictures. Check out our case study to see some images posted by our users.
Our users are spread across the country. Although most of them are from bigger cities, we have many users from small towns and cities. This helps our customers achieve hyper local targeting.