“Peersway helps brands spread their message on social media by leveraging the power of peer-recommendations”
How does it work?
“When a consumer sees a user-generated photo, they have a 4.5% higher chance of conversion. This number increases to 9.6% if they interact with the photo”
Why work with our users?
16 – 25 Years
26 – 47 Years
Majority users are Millennials
Want to see previous campaign results?
Check out the results for the Mere Suppe campaign, which required our users to showcase their product. This was a small-size campaign with the theme “Soup on the go!”
“92% consumers believe recommendation from friends and family over all forms of advertising”
Few common questions
Instead of working with big influencers, Peersway mostly works with ‘Peer-influencers’. These are ordinary people who are active on social media and have less than 5000 followers on Instagram. We at Peersway focus more on engagement than reach, while other solutions are still focusing on reach.
Since Peer-influencers have relatively less number of followers, there is a greater probability of their followers living near them and being more engaged due to a personal connection. Big influencers have much larger number of followers and there is a high probability that many of these followers are either fake or live outside the country and have very less engagement.
We manually review the profile of each peer-influencer who joins Peersway. We look at various parameters to identify and terminate fake profiles. We also review the quality of pictures posted by them and the level of engagement they have received in the past. All these steps, helps us maintain a high quality.
No one wants to post ugly or embarrassing pictures on their Instagram account. Peer-influencers often are very careful about the pictures they post and often create beautiful pictures. Check out our case study to see some images posted by peer-influencers.
Since we work with Peer-influencers, our pricing is very flexible. We work with our customers to create a custom package, which provides the best return on investment. Usually, a higher campaign budget helps customers work with a more diverse pool of peer-influencers, which gives them a better result.
Yes, we manually review each picture to ensure that it meets the campaign requirements. If we notice any issues we contact the peer-influencer directly and work with them to resolve the issue.
Our customers choose the start and end date for their campaign but we recommend that each campaign should run for approximately a week to ensure that peer-influencers get sufficient time to prepare for the campaign requirements.
Our peer-influencers are spread across the country. Although most of them are from bigger cities, we have many users from small towns and cities. This helps our customers achieve hyper local targeting.