The term aesthetic has been amplified across the world with the rise of Instagram and the accessibility to new tech. According to Google Trends, there is clearly a rising trend in the term and it doesn’t seem to be slowing down anytime soon.
When it comes to your Instagram feed, there’s no such thing as having the right or wrong aesthetic. Nor is there a one-size-fits-all aesthetic. It simply doesn’t exist. Merriam-Webster describes it as a set of ideas or opinions about beauty or art. Since beauty is in the eye of the beholder, your Instagram aesthetic will speak greatly to you, yet differently to others.
So why does it matter? Aesthetic matters because it allows you to express yourself and gives pleasure through your own definition of beauty.
We’re here to help you on your journey to find your personal aesthetic. If the tutorials below don’t speak to you, that’s okay, you don’t need to create a persona that isn’t you.
However, if they do generate some kind of emotion, like make you feel all warm and fuzzy inside, then give a thank to our awesome nano-influencers!
Vibe: Warm & Neutral
Tip: To achieve the grid effect, upload all edited images into the Unfold App, and use the “Nine” collection layout.