Based in Toronto, this rising TikTok and Reels star, boasting 1M+ views, is killing it as a food & lifestyle nano-influencer. Get to know more about Linda and hit the follow button to add some joy to your life!
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I was studying marketing and public relations at the University of Toronto. One of the projects I had to create was a blog website. I really enjoyed creating content for that blog and continued with it until this day.
I love exploring Toronto — especially downtown Toronto! There are endless amounts of places to visit and random things to do here. It’s such a multicultural city – I wouldn’t want to live anywhere else.
I will always choose to work with brands that align with my title as a lifestyle and food blogger. It gets difficult to ensure sponsored content resonates with my followers because I tend to overthink but I always tie it back to the idea that less is more.
Approximately 7-8 campaigns per month.
I get to share so many of my experiences with my followers On top of that, being a blogger has allowed me to create friendships with so many of my followers around the world. It’s been quite an amazing journey!
A lot of brands that reach out to me only want to offer a post in exchange for their products and are not willing to pay for my time spent to set up a photo shoot, take photos, edit and post it on my social platforms.
My Instagram Reels do really well! I have one that went viral with 1.9 million views and another one that has over 300k views. I think these videos have so many views because they’re fun, relatable, and entertaining.
First, I brainstorm what I want to film. If it’s something that requires a script, then I’ll have it written out. Then I prep all the props and film. I like to film during the daytime while it’s still bright so I can get optimal lighting.
Tezza App, Lightroom, and Splice for editing my video content. I use my iPhone to capture all the content seen on my socials. I do however want to explore DSLR cameras.
Recently, I’ve noticed that my TikTok videos have been doing really well. My slang videos, in particular, are doing the best and I’ve noticed such high engagements through them. For my reels, I try to keep my followers engaged with happier and funnier videos which I find to be a great way to share my personality rather than just through IG pictures.
5 years from now, I hope to expand my influencer marketing to a wider range of social media platforms, one of which is Youtube! I want to create a channel sometime in the near future and hope that takes me somewhere as a career.
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