September 2019

Versus Rewards

Case Study

SmartTones media is a technology company that has created a platform for fans for engaging with their favourite teams in real-time. VersusRewards is working with companies in Vancouver. During the game, answer trivia, make real-time game predictions, enter contests and more for a chance to win points/prizes!

@irenastories
@bentomomma
@twoafterido

What They Wanted

The client wanted Peersway to source Canadian influencers living in Vancouver for this campaign to promote VersusRewards and the rewards for watching the game/being a fan. The client also wanted influencers to play VersusRewards live on their phone on October 2nd, 2019 10PM ET during the Vancouver Canucks game.

What We Did

We collaborated with 10 influencers, creating one Instagram post, and at least one Instagram story and shared an affiliate link in their Instagram bio. Influencers shared the benefits of VersusRewards such as winning tickets, and autographed Canucks merchandise!

@meleerah

Campaign Results

10
Influencers
10
Instagram Posts
17
Instagram Stories
5,253
Instagram Story Views
108k
Total Reach
2,142
Total Engagements
1.97%
Engagement Rate
$0.47
Cost Per Engagement

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