Ocean Blu

Case Study

Ocean Blu is a Canadian company based in British Columbia. They produce highly flavoured vodka soda with natural ingredients and no added sugar. Each can contains only 100 calories and come in recyclable cardboard packages sans plastic rings.

View Campaign Strategy

thesparkleofjoy

@thismamaloveslife

@xox.loveandfashion

What They Wanted

Ocean Blu wanted to work with Peersway influencers who would be willing to purchase the product at stores and post pictures of themselves enjoying the product in a relevant setting.

What We Did

We engaged 25 influencers in Vancouver to create beautiful pictures of the Ocean Blu products. The goal was to remind customers that they are helping out the Canadian coastlines and wildlife while enjoying a refreshing vodka soda.

@juliafalci