May 2019

Nesquik

Case Study

Nesquik is an inspiring and imaginative ally, that constantly explores possibilities through being fun and creatively adventurous.

@marissapatry
@agnes_dal
@jennieviephotgraphy

What They Wanted

The client wanted Peersways to source Canadian influencers for this campaign to drive awareness and encourage contest entries of the Nestlé Nesquik Canada ‘Stir Imagination’ Summer contest. Nesquik wanted influencers to demonstrate creative and well-balanced play time moments.

What We Did

We collaborated with 47 influencers, some creating one and some creating two Instagram posts. Influencers showed how they incorporated Nesquik products into their creative DIY and arts & crafts moment.

@southdeltalocal

Campaign Results

47
Influencers
85
Instagram Posts
252k
Total Reach
17.1k
Total Engagements
6.80%
Engagement Rate
$0.38
Cost Per Engagement

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