What They Wanted
The client wanted Peersway to source Canadian influencers living in Canada East to brand and introduce their “Thin & Filled” Chocolate that is available at Costco. They wanted influencers to talk about the chocolate’s quality and the taste of the combination of thin and rich flavour. Additionally, they wanted influencers to celebrate Valentine’s Day with some of Bostani chocolate and how it could be a suitable gift for any occasions as well.
What We Did
We collaborated with 34 influencers to create one Instagram post and two Instagram stories on their feed. Many of our influencers wrote about their fondest memory over “Thin& Filled”, and how it brought them an unforgettable way to express love, friendship, happiness and other heartfelt emotions. It was very heartwarming to see that Bostani can bring them a lot of joy with a little indulgence.