Yves Rocher: Sebo Vegetal

Case Study

Yves Rocher is the creator of Botanical Beauty, offering a wide selection of products with the greatest respect for nature and women. As a Botanist, Harvester, Manufacturer and Retailer, Yves Rocher is the only global cosmetic brand to control the entire life of its products: from plants to the skin of its 300 million customers worldwide.

View Campaign Strategy

@laurarychlik

@elleaimevous

@amanda.j.lao

What They Wanted

The client wanted Peersway to source Quebec and Greater Toronto Area influencers for this campaign to drive awareness of Yves Rocher’s new Sebo Vegetal Skincare line. Yves Rocher wanted influencers to capture and share the botanical, natural and vegan ingredients in the product line and how botanical enriched products respects both nature and your skin.

What We Did

We collaborated with 25 influencers, creating one Instagram post and two Instagram stories. Influencers shared Yves Rocher’s new Sebo Vegetal Skincare line and expressed the benefits for the skin and the environment.

@reverieofkiki