Gillette, part of the Procter & Gamble (P&G) family, has been around for more than 115 years. Gillette’s product offerings include razors, pre- and post-shave products, deodorants, and body washes.
To raise awareness of the newly launched Venus Platinum Extra Smooth razor, our client wanted to work with nano influencers across Canada. Influencers were required to create content with a call-to-action for their influencers to purchase the product and avail a discount.
We engaged over 150 influencers across Canada to create two Instagram posts over a period of 4 weeks. Each influencer was requested to create 2 Instagram posts that highlighted the Platinum Metallic Handle which was ergonomically designed for increased control, strength and durability. Influencers were also required to add a link in their profile bio which their followers could click to get a discount on the product.