Shea Moisture is a personal care company which focuses on shampoo, conditioner and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis, both of whom were part of the Liberian Diaspora to the United States.
Our clients wanted to work with Influencers across Canada who would create content highlighting the fact that Shea Moisture was finally available through an official retailer in Canada. Influencers were also required to have a link in their profile bio with a call-to-action for their followers to purchase the product.
For this campaign, we worked with 30 influencers across Canada. Influencers were requested to publish 1 Instagram post highlighting their positive experience of using the product on their hair. Influencers were also required to include in their post caption that the product is available at Walmart stores across Canada.