July 2019

Biore Micellar

Case Study

Biore Micellar Make-up Removing Cloths is one of Biore’s new products. The Micellar make-up removing clothes are available in two types; Blue Agave and Charcoal.

@siimplypeachy
@styleconceptblog
@tbhallie

What They Wanted

The client wanted Peersway to source Canadian influencers for this campaign to drive awareness of Biore’s new Micellar Make-up removing cloths. Biore wanted influencers to capture and share how they use the Micellar make-up removing cloths.

What We Did

We collaborated with 32 influencers, creating one Instagram post; static, video, gif or boomerang. Influencers demonstrated how they used Biore’s Micellar make-up removing cloths after a long day.

@andya_b

Campaign Results

32
Influencers
32
Instagram Posts
318k
Total Reach
9,850
Total Engagements
3.09%
Engagement Rate
$0.33
Cost Per Engagement

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