Ivory Snow is the #1 Pediatrician Recommended Baby Detergent, and is part of the Proctor & Gamble (P&G) family. Trusted by moms for over 70 years, Ivory Snow is hypoallergenic and formulated to be gentle on baby’s skin and tough on stains.
Our client wanted to raise awareness on the importance of pre-washing baby items, including most of the things parents get on their registry. Trusted by moms for over 70 years, our client wanted influencers to share authentic laundry stories and advices they received from other moms.
We engaged over 100 mommy influencers and pregnant influencers across Canada to promote Ivory Snow. Through main-feed posts and Instagram stories, our influencers emphasized the importance of pre-washing baby items and how effective Ivory Snow was at removing stains while being safe for baby’s delicate skin. Influencers also included a call-to-action and a link in their bio to encourage their followers to try Ivory Snow as there was a $5 off coupon available for a limited time.