Reko Pizzelle are authentic Italian waffle cookies established in 1985 with a range of different flavors. They recently released a new waffle cookies flavor – Strawberry!
The client wanted Peersway to source US influencers living in North Eastern America such as Connecticut, Delware, Maryland, New York, Pennsylvania, for this campaign to raise awareness of Reko Pizzelle in the US. They wanted to highlight that their products are low in calories, perfect for a light snack, and available in many flavours. Additionally Reko Pizzelle wanted influencers to share their summer recipes with Reko Pizzelle’s pizzelle cookies.
We collaborated with 34 influencers, some to create one Instagram post and some to create two Instagram post and at least one Instagram story on their feed. Many influencers ended up posting more than one Instagram story, and showed off their creativity by including Reko Pizzelle into their ice cream treat and incorporating them into their busy lifestyle.