Travelzoo is a global publisher of exclusive travel offers and experiences for its 28 million members worldwide. Travelzoo provides its members with insider deals and one-of-a-kind experiences personally reviewed by one of our deal experts. They challenged Travelzoo members to satisfy their culinary curiosity and #EatUnexpected with dining deals at top rated restaurants.
The client wanted Peersway to invite travel and food influencers to satisfy their culinary curiosity with a complimentary dining experience at their choice of Canada’s top rated restaurants. They wanted influencers to capture their dining experience of the night to share their “wow” moment.
We collaborated with 35 influencers to create one Instagram post and one Instagram story during the annual Travelzoo Restaurant Month to inform their audience and generate an excitement for the opening this year. They were asked to dine at their restaurant of choice to showcase their dining experience in an authentic way and capture their moments.