With a desire to introduce their luxury vegan bags to the fashion scene, Lambert connected with Peersway to create an influencer marketing plan that would increase their online presence and drive results. Peersway's successful campaign for the brand focused on bringing exposure and brand awareness.
Since Lambert has been thinking of opening up a store in Toronto, they wanted Peersway to source influencers living in Toronto, ON for this campaign. By launching a campaign with us, they wanted to test the water and introduce their vegan leather bags to the Toronto market.
We collaborated with 10 influencers living in Toronto, creating one Instagram post and at least one Instagram story to promote Lambert. They were able to choose which bag they wanted to receive, and were delighted with the product quality. Those who chose the backpacks said they were very spacious, and those who selected the smaller bags said that they were so versatile. Everyone loved it!