Qello Concerts by Stingray is the world’s leading over-the-top (OTT) streaming service for full-length, on-demand concerts, music documentaries & live streams. The service is available on TV, mobile, and the web, and transforms any screen into a live concert video experience.
Our client wanted to position Qello concert as a Father's Day gift idea. They were looking to partner with influencers that could create Instagram Reels. Influencers were required to showcase the extensive collection of concerts available on Qello by some of the most amazing artists! Each influencer was also required to share a discount code that their followers could use to purchase a subscription to Qello.
Our team sourced influencers that regularly published Reels on Instagram and had a younger audience demographic. These two requirements were critical for the success of the campaign! We also sourced influencer content prior to publishing so that our clients could review them and provide their feedback. This ensured that the final content was exactly what they wanted!