March 2021

naturSource

Case Study

naturSource® is a family-owned and operated company that makes insanely tasty nut mixes, delicious snacks, and salad toppers. We're thrilled to launch something that’s never been seen before: The Uncrouton™. It’s a revolution for salads and a game-changer from classic, boring croutons. Coming in three flavors - Teriyaki, Vegan Caesar, and Garlic & Herb)- we take seeds and nuts and compress them into yummy, crunchy bites that we call Uncrouton™.

View Campaign Strategy

@isabel.archambault

@sensibleliving

@allthatshedreamed

What They Wanted

The brand wanted influencers to showcase how they can upgrade the nutritional punch of their salads and snacks with the wonderful crunch of the Uncrouton™ - an innovative, easy, tasty, and nutritious way to kick bread-based croutons to the curb.

What We Did

Our team sourced influencers who love creating content about healthy eating. Each influencer was requested to create content where they showcase how they would use the product and talk about what they love about the product. Influencers were also encouraged to talk about where their followers could buy the product.

@thesadofamily