Zootch App

Case Study

Zootch is a new messaging app that allows you to communicate without exchanging any personal information or phone numbers. You can communicate with other Zootchers within a 25 mile radius, or search for fellow Zootchers to start a conversation, all 100% safe and secure. You can also see what events are going on in your city by opening up the interactive map, or add an event yourself. Time to explore!

View Campaign Strategy

@justlikethecolour

@littlelimelight

What They Wanted

The client wanted Peersway to source Canadian and U.S. influencers for this campaign to promote the Zootch app and the fun of using it. They wanted influencers to highlight that privacy is one of their most important features since users can make friends on the app without exchanging their personal information.

What We Did

We collaborated with 19 influencers, creating one Instagram post, and at least one Instagram story. Influencers shared why they loved the app and expressed how convenient and secure it is to make friends using the app.

@nicole_lky