Over the last 3 years, we have organically grown our network of influencers across North America. This has helped us curate a large group of authentic and high-performing influencers. We mostly work with influencers who have less than 20K followers. Due to the smaller following, they tend to have higher engagement rates and deliver a higher ‘Return On Ad Spend(ROAS)’ for our customers. Our influencers live in the US and Canada and most of their followers are located in North America.
Although Parenting, Lifestyle (Fashion, Personal Care), Health & Fitness, and Food are the most popular categories, our influencers also love to promote brands under other industry verticals.