In this section, talk about the amount of content you want each individual influencer to create. Clearly mention how many Instagram posts and stories you would like the influencers to create. We recommend 1 post and 1 story per campaign.
If you want influencers to publish content as per a specific schedule, mention it here. For example, you could request influencers to publish their Instagram stories about product unboxing during week 1 and then publish an Instagram post about the product during week 2.
You could also summarize the top 2-3 key messages that you want influencers to include in their post caption. We recommend not including a lot of brand messages as this could confuse the influencer or make the content look spammy.
This is a great place to mention the brand hashtags or campaign-specific hashtags that you want the influencers to include in their post caption. If you want influencers to include a link in their bio, specify that and also mention the minimum number of days you want them to keep the link. Based on our experience, most influencers are not comfortable having the link in their profile bio for more than 2 days.
Remind influencers to use #AD, #Sponsored, or #Gifted in their post caption to indicate that it is a sponsored content.