Using our Shopify App, a brand can execute influencer campaigns for different purposes. We have listed a few examples below.
- Acquire new followers: Sometimes brands struggle with growing the number of their followers on social media. Giveaways could be a great way of getting new followers! While launching a giveaway, collaborate with influencers such that it helps both the brand and the influencers acquire new followers.
- Increase sales: While launching an influencer campaign to increase sales, there are a few things that brands should consider. First, brands should create unique voucher codes for each influencer participating in the campaign. This will help them identify the influencers who can drive sales. Second, instead of offering a 5% or 10% discount, brands should consider the lifetime value of a customer and offer a relevant discount.
- Source branded content: Hiring models and photographers for photoshoots can be expensive. Brands could launch influencer campaigns to source a large amount of branded content which could then be used on their website or social media channels.