What they wanted: While postponing purchasers are usually frowned upon, the Skittles team is honouring them with the Skittles Last Minute Gift Shop. Our client wanted to provide the public with sneak peeks of the 60 unique gifts that will be available for the first 60 people in line at the shop on December 24th (Christmas Eve) at 11:59p.m. For those who are not able to go to the physical store, our client wanted to drive traffic to www.SkittlesLastMinute.ca as they will be providing a $2 off select Skittles pack on December 24th 11:59pm for only 1 minute.
What we did: We engaged 22 influencers based in Toronto to visit the Skittles Last Minute Gift Shop, located on Queen Street West, over a period of three days. Our influencers were encouraged to post one main-feed post and one Instagram Story inside the Shop and showcase in-real-time behind-the-scenes action. They showed sneak peaks of the 60 unique gifts and generated excitement for the campaign while encouraging followers to visit the physical or digital Skittles Last Minute Gift Shop on Christmas Eve.