Puma is an athletic and footwear brand. Puma sport style reacts quickly to trends and draws on decades of sporting innovation to inspire cool, relevant design for tomorrow’s generations. Puma represents active women who are not willing to compromise on style.
The client wanted Peersway to source Canadian influencers living in Toronto, Montreal and Quebec for this campaign to drive awareness of the Puma Cali shoe for women. Puma wanted influencers to share how they style the Puma Cali shoe and share where the sneakers would be available at.
We collaborated with 15 influencers, creating two Instagram post and two Instagram stories. Influencers shared how they styled the Puma Cali sneakers and where the Puma Cali sneaker is available for purchase.