The Season Christmas show is a great place to start your holiday decorating and gift shopping. The show offers more than 250 exhibitors with beautiful holiday decor, stocking stuffers, handcrafted gifts and more! The show took place at the International Centre in Mississauga, Ontario between November 22 and 24, 2019.
The client wanted Peersway to source Canadian influencers living in the suburbs of the Greater Toronto Area for this campaign to increase attendance to the Seasons Christmas Show in the International Centre, Mississauga. They also wanted to drive awareness of the vendors who are part of Makeful Market located in the Seasons Christmas Show.
We collaborated with 25 influencers to create one Instagram post and at least one Instagram story on their feed. Our influencers wrote about when and where the show is being held, the beautiful and unique handmade products at the Makeful Market, and how the show is a one-stop shop for Christmas shopping. Additionally, influencers shared content of their holiday products from the Makeful Market.